Speaking at Facebook’s F8 conference, Troy Carter, Lady Gaga’s manager, put forward this simple idea; free music. His words “If it was up to me, I’d give away the next album and put it on every handset that I can put it on…” Not a bad idea, not only for the consumer but for the [...]
It’s easy to forget that Nicki Minaj is in fact a rapper. Visually she fits neither established conventions of female rappers to date. These being boyish swag and over sexualisation. Aesthetically she is closer to resembling an R&B singer and this is also audible in her somewhat melodic delivery. Ronald Williams, cofounder of cash money, [...]
Music being readily available online before being released has been the bain of the music industries existence, but could this be the beginning of the end for album leaks. Well, maybe if you can afford to give your engineer(s) a Rolex. That’s just one of the measures taken by all star duo Kanye West and [...]
“Urban” music from UK acts has perhaps not enjoyed the wide spread success it currently is at any other point, especially from the stand point of rappers/MCs. The likes of Tinie Tempa, Tynchie Stryder, Chipmunk, Wiley and now Wretch 32, are all flourishing but perhaps it is arguable that they all have Dizzee Rascal to [...]
Is Your Name Unique Enough? When picking a stage name as an artist or band there are many things to consider. Things such as “how does this name reflect what I’m about,” or “how will my target market perceive the name” are just a couple. However, perhaps one of the most overlooked considerations is how [...]
Primary Considerations If you are serious about your talent, then one of the most important thingsĀ is to realise that you are more than just a skilled individual or performer, you are a brand. Name’s are integral to any brand and a good stage name is no different. Imagine Nike had kept their original name [...]
We tend to think of viral growth as something new and recent. But really the internet has brought us the future by returning us to the past. Sometimes it’s easy to forget that we haven’t had recorded music all that long relatively speaking. Way back in the past when fire and the wheel were our [...]
Dead or Alive? I think it’s generally accepted that printed media is on it way out, and this trend is nothing new nor is it surprising. The ability for the internet to deliver the same news quicker and cheaper makes it hard to justify the value of printed media, let alone paying for it. Yet [...]
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With the release of her self titled album in late April, Yuna has emerged as a truly unique artist. Having released a self titled EP in 2008, and her album, ‘Decorate’, in 2010, Yuna was already a star in her native Malaysia before beingĀ discovered online and subsequently signed to Fader Label. This multifaceted Malaysian singer/songwriter/guitarist/entrepreneur [...]
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A sophisticated sound sitting on the sensibilities of intimacy and honesty, one can’t help but marvel at Charlene Soraia’s expressive and enchanting melodies. A fusion of folk with tones of jazz, her sound echoes the ambience of Simone White crossed with Corinne Bailey Rae and entwined with a touch of Zero 7. Charlene Soraia is [...]
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It has emerged that Coldplay will not be distributing their latest album, ‘Mylo Xyloto’, via music streaming sites such as Spotify, Rdio and Rhapsody. Handlers of the EMI band have sited the reason for this decision as being that Coldplay want the album to be experienced as one cohesive piece as opposed to as individual [...]
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Potentially the definition of versatility, Ed Sheeran has the flows, the vocals, the instrumentation and most of all the writing to slot into pretty much any genre. He literally does it all, sings, plays guitar, beat boxes and raps (although he claims it isn’t rapping). With the September 12th release of his first album which [...]
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