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Lady Gaga’s Manager Has the Right Idea: Free Music

Speaking at Facebook’s F8 conference, Troy Carter, Lady Gaga’s manager, put forward this simple idea; free music. His words “If it was up to me, I’d give away the next album and put it on every handset that I can put it on…” Not a bad idea, not only for the consumer but for the [...]

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The Secret Behind Nicki Minaj’s Super Bass

It’s easy to forget that Nicki Minaj is in fact a rapper. Visually she fits neither established conventions of female rappers to date. These being boyish swag and over sexualisation. Aesthetically she is closer to resembling an R&B singer and this is also audible in her somewhat melodic delivery. Ronald Williams, cofounder of cash money, [...]

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Could This Be The End of Album Leaks?

Music being readily available online before being released has been the bain of the music industries existence, but could this be the beginning of the end for album leaks. Well, maybe if you can afford to give your engineer(s) a Rolex. That’s just one of the measures taken by all star duo Kanye West and [...]

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How Dizzee Rascal Paved the Way, Twice

“Urban” music from UK acts has perhaps not enjoyed the wide spread success it currently is at any other point, especially from the stand point of rappers/MCs. The likes of Tinie Tempa, Tynchie Stryder, Chipmunk, Wiley and now Wretch 32, are all flourishing but perhaps it is arguable that they all have Dizzee Rascal to [...]

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Finding The Right Stage Name: Part 2

Is Your Name Unique Enough? When picking a stage name as an artist or band there are many things to consider. Things such as “how does this name reflect what I’m about,” or “how will my target market perceive the name” are just a couple. However, perhaps one of the most overlooked considerations is how [...]

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Finding The Right Stage Name: Part 1

Primary Considerations If you are serious about your talent, then one of the most important thingsĀ  is to realise that you are more than just a skilled individual or performer, you are a brand. Name’s are integral to any brand and a good stage name is no different. Imagine Nike had kept their original name [...]

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Ancient Viral Principle

We tend to think of viral growth as something new and recent. But really the internet has brought us the future by returning us to the past. Sometimes it’s easy to forget that we haven’t had recorded music all that long relatively speaking. Way back in the past when fire and the wheel were our [...]

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Lessons To Learn From Dying NewsPapers

 Dead or Alive? I think it’s generally accepted that printed media is on it way out, and this trend is nothing new nor is it surprising. The ability for the internet to deliver the same news quicker and cheaper makes it hard to justify the value of printed media, let alone paying for it. Yet [...]

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We are a forward thinking talent development and marketing team. We offer unique insights into the creative industries with a key focus on building recognisable and sustainable brands. Feel free to contact us for more information.

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