Is Your Name Unique Enough?
When picking a stage name as an artist or band there are many things to consider. Things such as “how does this name reflect what I’m about,” or “how will my target market perceive the name” are just a couple. However, perhaps one of the most overlooked considerations is how your name will rank in search engines.
Businesses aim to rank for key words in very competitive environments. For example a hosting company will compete with thousands of others in a search for web hosting. However, as an individual your priorities are different. David Beckham doesn’t need to rank for a search for ‘football’ whereas a sports magazine might. The key thing as talent is to rank for a search for your real name or stage name.
Take an artist such as Res (pronounces reese from Shareese), once signed to MCA Records. As you can imagine a google search of Res will get you all sorts of results. The problem being if you’re a new fan and you want to find out more about the artist it suddenly becomes difficult. Her full name is Shareese Renée Ballard. Perhaps a name such as Res Renée would have contributed to her page ranking significantly more.
Although unestablished, an upcoming artist we named, Leo Levox, owns a search for his name and that’s where you want to be from an early a stage as possible as an artist. Unique stage names mean you will always be found and remembered.